On the surface, this ad for Oreo cookies seems to be saying “Kid’s are the same the world over.” Closer study however reveals a more troubling message…
At the beginning, an American girl boards a train in China. Looking around her foreign surroundings, she sees people eating noodles. Obviously not enthused about such local fare, the girl is relieved when mom presents her with a familiar snack of Oreo cookies and milk. Getting down to the business of snacking, the girl looks out her window and catches a Chinese girl doing the exact same thing. The Chinese girl then appears to mimic her every move as the American girl looks on in quiet disbelief. As soon as the American girl turns to inform her mother, the Chinese girl’s train takes off leaving the American girl gazing in helpless wonder. Her mother gives her a look of mild disbelief and goes back to the blissful ignorance of reading what’s most likely the latest edition of People magazine.
What are we to take from this? Chinese youth has already embarked on a train ride of world domination as America’s children watch helplessly from the station. While America has slumbered and been comforted by an image of China as a simple land where simple folk follow old-fashioned customs (eg. eating noodles), the real China has blossomed and can now not only mimic Western ways (eg. eating Oreos), but is also now leaving the West behind in the train race for global hegemony.
What is the solution to this problem? The good people at Nabisco don’t give us an answer, but by bringing the situation to the nation’s attention they have done us a great service.
Published
August 25th, 2008
in
Commercials |
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These Six Flags ads are pretty sad. It’s like they started off with the juicy idea of using a shouting Japanese guy stereotype, but then backed way off so as not to be offensive. Where’s the mangled English? Where’s the crashing gong?
Stereotypes should be pushed to the extreme, otherwise they just fall flat and you set people up for something that never comes through—leaving everybody disappointed. Even the guy on the commercial looks like he’s not quite sure why he’s there sometimes.
Published
June 15th, 2008
in
Commercials |
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Tired of seeing the world through just your ordinary, low-res eyeballs? Get HD Vision Glasses to see everything in crystal clear high-definition!
I bought a pair to watch my old TV with.
Published
April 8th, 2008
in
Commercials |
2 Comments »
The primary message of this ad for The Ladders: if you’re at the top of your profession, don’t waste time on ordinary job sites where just about anybody can post a resume. Go somewhere a bit more exclusive…like maybe theladders.com.
The secondary message: if you’re not making six figures a year, most likely you’re a fat slob…who may or may not wear a shirt in public.
Published
April 7th, 2008
in
Commercials |
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If I were this kid’s tongue I’d be eager to escape too. It’s obvious that poor thing’s not going to be having any fun later on. Not only does the kid look like a young, homely version of Gary Shandling, but he compounds that costly error by eating Doritos on a date!
Hellivision Dating Rule #1: Don’t Eat Doritos
Maybe you can risk it if you’re hotter than your date, but I wouldn’t…unless you’ve determined they’re a dud and you want to repel them with Dorito breath (actually a lot more effective than some half-assed lie about calling them some time). I remember many an after-lunch walk down the school hallway stuck behind some bonehead who had visited the snack window and scarfed down a bag. Pewsus!
Published
April 1st, 2008
in
Commercials |
2 Comments »
Ax Men is the History Channel’s latest reality— I mean “non-fiction series”. This commercial is a pretty sick attempt at generating interest in this lame idea by exploiting one lumber-jack’s disturbing deformity. Consider yourself warned: this ad isn’t for the squeamish.
Do you think the name ”Ax Men” is subliminal marketing to the gay community? I don’t mean to be crude, but it sounds an awful lot like another phrase which you can probably guess. Or am I reading too much into it? I’m like that sometimes.
Published
March 28th, 2008
in
Commercials, Reality TV |
2 Comments »